March 18, 2021

210 - Key Account Planning for Sales Engineers

Sales Engineers need to own part of the Key Account Planning process which we discuss on this episode.


When you get your new quota for the year, you need a plan to attack your customer base to accelerate expansion, grow your new customers, and tap new markets.  Having a key account plan for the critical targets is key.  Guess what it isn't just the account manager responsible, we as sales engineers own the responsibility too and we take on this topic today on Sales Burrito.

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