Feb. 4, 2021

204 - The ABCs of a POC

The reason we execute a POC is to win a customer towards purchasing our product or solution.  In the context of a POC, we as the Sales Engineers are looking to secure the technical win.  How you get the technical win can be achieved through...


The reason we execute a POC is to win a customer towards purchasing our product or solution.  In the context of a POC, we as the Sales Engineers are looking to secure the technical win.  How you get the technical win can be achieved through a POC and learning the ABCs how to be successful in a POC we discuss today on Sales Burrito.